Portraits of Emmy Deveaux and Rebecca taken in the Emmy Deveaux shop in Edmonton, Alberta.
“The brand is unique in the way that it is funded internally by the customers. Emily prides herself on being a fit-focused, fabric first designer. She understands the business side of retail and uses a combination of probability planning, statistics, and analytics to understand the business in a really smart way.
She wants the business to be sustainable but because the business is smart, not because it is a marketing tactic.”